01AI Search
INSIGHTS
Ideas for the next era of organic growth.
Writing on AI search, organic growth, content operations, measurement and how marketing organizations adapt as discovery changes.
Topics I cover
01
AI Search
How AI answers and new discovery behaviors are changing organic strategy.
02
Measurement
Making sense of citations, visibility, demand and influence when clicks tell only part of the story.
03
Content & Authority
How content, media, brand mentions, reviews and community signals shape discovery.
04
Operating the Function
Teams, workflows, investment decisions and the organizational side of AI search.
2026
5 ESSAYS02Operating the Function
AI is changing everything. It's hard work. (opens in a new tab)
03Content & Authority
Why Off-Site Is the New Frontier for Organic Growth (opens in a new tab)
04Content & Authority
The Rise of Storytelling: What It Means for the Future of Marketing (opens in a new tab)
05AI Search