15+ years building organic growth from the inside.
I'm Mike Anderson, founder of Automattik.
Before becoming an advisor, I spent more than 15 years building and leading organic growth programs inside companies including Hims & Hers, SurveyMonkey, WeddingWire, and Trulia.
That matters because AI search isn't just creating new optimization tactics.
It's changing the function itself.
Marketing leaders are being asked to make decisions about new channels, unfamiliar metrics, changing customer behavior, content investment and organizational ownership, often before there's a settled playbook for any of it.
I've worked through that transition from inside the organization.
From SEO to AI discovery
At Hims & Hers, I led organic growth as AI search became a meaningful part of how customers discovered health information and brands.
Our work drove notable growth in ChatGPT and Google AI Overview citations, while the team operated at significant content scale through specialist medical, legal, and compliance review.
That experience reinforced something I now bring to every engagement:
PRINCIPLE
A strategy only matters if the organization can actually run it.
Why Automattik
There's no shortage of AI search research, tools, or tactical advice.
What's harder is translating that information into decisions inside a real marketing organization.
That's the gap Automattik closes.
I bring an operator's perspective to the questions marketing leaders are working through now.
- 01Investment
What deserves investment?
- 02Measurement
Which metrics deserve attention?
- 03Change
What needs to change?
- 04Execution
How to build a program their existing teams can actually run.
Experience across complex growth environments
Health tech is one of my deepest areas of specialty, particularly when content, legal, medical and regulatory requirements intersect.
But the approach I take at Automattik applies to all categories.
I've worked across consumer, SaaS, marketplaces, travel and other growth environments where organic discovery plays an important role in customer acquisition.
- Health tech
- Consumer
- SaaS
- Marketplaces
- Travel